Comments for just a blip http://blipblip.wordpress.com easily ignorable observations about media, marketing and consumer culture. Wed, 20 Aug 2008 22:11:13 +0000 http://wordpress.org/?v=MU Comment on What marketing podcasts should clients listen to? by marketallica http://blipblip.wordpress.com/2006/03/09/what-marketing-podcasts-should-clients-listen-to/#comment-26 marketallica Sun, 30 Apr 2006 16:19:14 +0000 http://blipblip.wordpress.com/2006/03/09/what-marketing-podcasts-should-clients-listen-to/#comment-26 a bit academic but whartons podcasts are great http://knowledge.wharton.upenn.edu/ a bit academic but whartons podcasts are great
http://knowledge.wharton.upenn.edu/

]]> Comment on Un-pimp your advertising by tmack http://blipblip.wordpress.com/2006/02/25/un-pimp-your-advertising-online/#comment-16 tmack Sat, 25 Mar 2006 04:17:07 +0000 http://blipblip.wordpress.com/2006/02/25/un-pimp-your-advertising-online/#comment-16 Wow. The ads have drawn some 700,000-plus views. So, do we know who these people are? Are they at all near the demographic of the desired target audience? Are they fifteen-year-olds who don't drive? How many of them have clicked on more than once? And, let's not forget, that totals the viewership of less than one airing on a mediocre-rated television show. Okay, so I think it's great that the brand can gain free exposure. But I'm so, so, so tired of things like this being held up as proof the future of advertising is about to radically change. It's like putting sprinkles on top of a donut then saying it's the end of world hunger. As much noise as they make, CP&B have had their fair share of failures and lost accounts. Loud, weird and noticeable can be successful. But they aren't the definition of it. Let's all just calm down and wait until a year's sales numbers are in. Then we how smart this work might be. ...tom Wow. The ads have drawn some 700,000-plus views. So, do we know who these people are? Are they at all near the demographic of the desired target audience? Are they fifteen-year-olds who don’t drive? How many of them have clicked on more than once? And, let’s not forget, that totals the viewership of less than one airing on a mediocre-rated television show.

Okay, so I think it’s great that the brand can gain free exposure. But I’m so, so, so tired of things like this being held up as proof the future of advertising is about to radically change. It’s like putting sprinkles on top of a donut then saying it’s the end of world hunger.

As much noise as they make, CP&B have had their fair share of failures and lost accounts. Loud, weird and noticeable can be successful. But they aren’t the definition of it. Let’s all just calm down and wait until a year’s sales numbers are in. Then we how smart this work might be.

…tom

]]> Comment on What marketing podcasts should clients listen to? by ilya http://blipblip.wordpress.com/2006/03/09/what-marketing-podcasts-should-clients-listen-to/#comment-15 ilya Fri, 10 Mar 2006 17:33:42 +0000 http://blipblip.wordpress.com/2006/03/09/what-marketing-podcasts-should-clients-listen-to/#comment-15 PSFK did a survey last year to see what podcasts marketers were listening to and it turned out that they largely weren't, but here are a few most favorite ones: http://if.psfk.com/when/archives/ifs_marketing_podcast_survey.html PSFK did a survey last year to see what podcasts marketers were listening to and it turned out that they largely weren’t, but here are a few most favorite ones:
http://if.psfk.com/when/archives/ifs_marketing_podcast_survey.html

]]> Comment on What marketing podcasts should clients listen to? by Sean G http://blipblip.wordpress.com/2006/03/09/what-marketing-podcasts-should-clients-listen-to/#comment-14 Sean G Fri, 10 Mar 2006 08:59:49 +0000 http://blipblip.wordpress.com/2006/03/09/what-marketing-podcasts-should-clients-listen-to/#comment-14 The guys at American Copywriter have got a great thing going.... http://www.americancopywriter.typepad.com/ The guys at American Copywriter have got a great thing going…. http://www.americancopywriter.typepad.com/

]]> Comment on “The alternatives to TV are abysmally bad”. by michelle fitzgerald http://blipblip.wordpress.com/2006/03/02/the-alternatives-to-tv-are-abysmally-bad/#comment-13 michelle fitzgerald Tue, 07 Mar 2006 19:51:57 +0000 http://blipblip.wordpress.com/2006/03/02/the-alternatives-to-tv-are-abysmally-bad/#comment-13 It will be more expensive for brands to cling to an old world view of what television delivers such as \"reach\" and \"frequency\". Instead, marketers need to embrace the future of television as it merges with the internet and provides more personal, on demand content to consumers. Ultimately, TV will become the device that satisfies individual needs and wants on the consumers terms. IF advertisers/brands can figure out how to place themselves in this context, instead of just assuming consumers are passively waiting to watch their message, they will be more successful than ever. It will be more expensive for brands to cling to an old world view of what television delivers such as \”reach\” and \”frequency\”. Instead, marketers need to embrace the future of television as it merges with the internet and provides more personal, on demand content to consumers. Ultimately, TV will become the device that satisfies individual needs and wants on the consumers terms.
IF advertisers/brands can figure out how to place themselves in this context, instead of just assuming consumers are passively waiting to watch their message, they will be more successful than ever.

]]> Comment on The false promise of consumer physics by ernie schenck http://blipblip.wordpress.com/2006/03/02/the-false-promise-of-consumer-physics/#comment-11 ernie schenck Thu, 02 Mar 2006 12:02:12 +0000 http://blipblip.wordpress.com/2006/03/02/the-false-promise-of-consumer-physics/#comment-11 If you've not heard Malcom's speech on human nature, its worth a listen. You can hear it here: http://www.itconversations.com/shows/detail230.html. It should be required listening for every client out there who's in denial of the true laws of consumer physics. If you’ve not heard Malcom’s speech on human nature, its worth a listen. You can hear it here: http://www.itconversations.com/shows/detail230.html. It should be required listening for every client out there who’s in denial of the true laws of consumer physics.

]]> Comment on Un-pimp your advertising by ÜBERKUUL. » Zööörmän enzineerin inda haus! http://blipblip.wordpress.com/2006/02/25/un-pimp-your-advertising-online/#comment-9 ÜBERKUUL. » Zööörmän enzineerin inda haus! Tue, 28 Feb 2006 23:04:31 +0000 http://blipblip.wordpress.com/2006/02/25/un-pimp-your-advertising-online/#comment-9 [...] [via just a blip] [...] [...] [via just a blip] [...]

]]> Comment on Un-pimp your advertising by blog.jcl.cl » Volkswagen arrasa en Internet http://blipblip.wordpress.com/2006/02/25/un-pimp-your-advertising-online/#comment-7 blog.jcl.cl » Volkswagen arrasa en Internet Mon, 27 Feb 2006 02:11:24 +0000 http://blipblip.wordpress.com/2006/02/25/un-pimp-your-advertising-online/#comment-7 [...] Así es, la última campaña de Volkswagen para su nuevo modelo GTI, Un-pimp Your Ride, realmente está arrasando. Si revisan los videos más vistos la última semana en YouTube (sitio para compartir videos gratuitamente), se darán cuenta de que de que los tres comerciales realizadas para dicha campaña se encuentran en los lugares 2, 3 y 4 respectivamente. En el blog Just a Blip, sacaron la cuenta y resulta que con esto Volkswagen ha obtenido un total de 712,229 (y aumentando) pasadas de sus comerciales totalmente gratis. Adicionalmente hacen una observación muy importante, una vista en internet equivale a un usuario que buscó el comercial y por tanto lo vio completo y con interés, a diferencia con los comerciales que normalmente se transmiten en la televisión, donde no sabes con exactitud cuántos vieron tu comercial y menos si hubo un interés por verla. Sin duda que este fenómeno da para una reflexión más profunda del tema internet y más especificamente los blog, ya que sin lugar a dudas los blog se están transformando en una importantísima fuente de marketing “viral” muy valiosa. [...] [...] Así es, la última campaña de Volkswagen para su nuevo modelo GTI, Un-pimp Your Ride, realmente está arrasando. Si revisan los videos más vistos la última semana en YouTube (sitio para compartir videos gratuitamente), se darán cuenta de que de que los tres comerciales realizadas para dicha campaña se encuentran en los lugares 2, 3 y 4 respectivamente. En el blog Just a Blip, sacaron la cuenta y resulta que con esto Volkswagen ha obtenido un total de 712,229 (y aumentando) pasadas de sus comerciales totalmente gratis. Adicionalmente hacen una observación muy importante, una vista en internet equivale a un usuario que buscó el comercial y por tanto lo vio completo y con interés, a diferencia con los comerciales que normalmente se transmiten en la televisión, donde no sabes con exactitud cuántos vieron tu comercial y menos si hubo un interés por verla. Sin duda que este fenómeno da para una reflexión más profunda del tema internet y más especificamente los blog, ya que sin lugar a dudas los blog se están transformando en una importantísima fuente de marketing “viral” muy valiosa. [...]

]]> Comment on Un-pimp your advertising by The Jamoker » Blog Archive » The Pimps Spank The Jamokes http://blipblip.wordpress.com/2006/02/25/un-pimp-your-advertising-online/#comment-6 The Jamoker » Blog Archive » The Pimps Spank The Jamokes Mon, 27 Feb 2006 01:12:10 +0000 http://blipblip.wordpress.com/2006/02/25/un-pimp-your-advertising-online/#comment-6 [...] Update: This new campaign is getting huge play on the internet.  Thoughts from the experts… Ernie Schenck just a blip Left Lane News [...] [...] Update: This new campaign is getting huge play on the internet.  Thoughts from the experts… Ernie Schenck just a blip Left Lane News [...]

]]> Comment on Seek out - Keep out by Diablogue http://blipblip.wordpress.com/2006/02/17/seek-out-keep-out/#comment-5 Diablogue Sun, 26 Feb 2006 23:37:59 +0000 http://blipblip.wordpress.com/2006/02/17/seek-out-keep-out/#comment-5 <strong>Blip blip</strong> There are two things in this post worth your attention. One is that Baba Shetty has started a (relatively) new blog about media and marketing. Baba Shetty is currently the director of media and interactive at Hill Holliday and in Blip blip

There are two things in this post worth your attention. One is that Baba Shetty has started a (relatively) new blog about media and marketing. Baba Shetty is currently the director of media and interactive at Hill Holliday and in

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