Over the past year or so, probably everyone who works at a PR or ad agency has been asked by a client about podcasting. Today I was asked a slightly different question by a client. She asked, what marketing podcasts do you listen to? It wasn’t just a test either. She was about to go on a long overseas flight and wanted to fill up the iPod before takeoff. First off — kudos to a client for getting beyond the abstraction of “how are consumers using this stuff”, to “how can I use it.” Kick the tires, so to speak.
The two that I recommended were Across the Sound and Church of the Customer.
Other suggestions?
March 10, 2006 at 8:59 am
The guys at American Copywriter have got a great thing going…. http://www.americancopywriter.typepad.com/
March 10, 2006 at 5:33 pm
PSFK did a survey last year to see what podcasts marketers were listening to and it turned out that they largely weren’t, but here are a few most favorite ones:
http://if.psfk.com/when/archives/ifs_marketing_podcast_survey.html
April 30, 2006 at 4:19 pm
a bit academic but whartons podcasts are great
http://knowledge.wharton.upenn.edu/